Website Design Maintenance for Beginners

Website Design Maintenance for Beginners

Written by: Manuel Pagnini

It is now common knowledge that to make your voice heard in the fastest way, the Internet is the best way to do it. But as soon as a website is online, most people stop caring about little details. Especially when it comes to website design development maintenance.

Perhaps. you have recently started your business. You are enthusiastic and cannot wait to show what you are capable of. But if you do not fix and improve your website constantly, you might have to pay for it. Luckily, here are 3 simple ways for you to avoid the worst-case scenario.

1 – Choose a reliable website hosting

Website design development maintenance relies on the server’s responsiveness. In plain words, online visitors will have different user experiences due to the website host’s qualities. Not every website hosting solution is like the others. Some cheap hosts are bad for your e-Commerce site because they cannot provide users data fast enough.

When business owners ask professionals like us for better web design, we must consider the server-side. That is, the remote server where operations occur. Only then, experts can give their best. That is why we also provide better, affordable website hosting solutions for anyone who needs them.

2 – Know your analytics!

As a professional, I follow a website design development maintenance routine. First of all, I measure the site’s speed and create backups. Most chores include fixing bugs and integrating new tools. But in reality, monitoring real-time analytics is the center of attention. You need a similar system as well.

Whether you want to use Google Analytics or Bing Webmaster tools, read the documentation. Educate yourself on the matter as much as you can. Especially if you are into affiliate marketing. Later, you can also contact professionals for a more in-depth consultation. In this way, you can learn to tweak and upgrade your site as you go.

3 – Care for your content: the importance of an original and creative website

Website design development maintenance is about optimization. In other words, you should make your site more enjoyable and profitable. Ultimately, this goal boils down to creating an enchanting user experience. We may design an SEO-friendly site for you, but you need to keep it fresh.

Think of your website as your golden goose. Should you ever feed her bad food? With this in mind, you have to find out what your visitors like and dislike. Get creative about it! A better web design could do just that! Not every website needs to get feedback in the same way. For example, YouTube is so big that they rarely care for the visitors’ opinion. But that is a winner’s privilege.

Conclusion

You just read how a little detail such as website design development maintenance can impact your website. In detail, your website’s functionality, effectiveness, and likeability.

Start by looking at the basics: the server (web host), analytics, and content. All in all, the website design should not reflect just your personal taste. In fact, it must meet your visitors’ expectations and needs in better ways every time they choose you over other sites.

If you ever need help figuring out why should anyone visit your site, contact us. We are always happy to bring your website to the next level.

4 Reasons Why Having a Facebook Page is NOT Enough

4 Reasons Why Having a Facebook Page is NOT Enough

If you have a business, you need to also have a Facebook page. Facebook is the #1 social media platform in the world! Having a page, and using it correctly, means you can get in front of many potential customers. Not only that, but you can keep building long-term relationships with your existing clientele. Facebook has great page insights that allow you to really dig deep into your post analytics. It is also a huge money saver when starting out. The positives far outweigh the negatives. If you do not have a Facebook page yet, go get one now and then come back to this article to find out why it is not all that you should be doing!

1. Audience Limitations

Even though Facebook boasts over 2.7 billion active users, not all of these are your potential customers unless you are selling something as common as water. Thankfully, Facebook does allow you to focus your ads on specific demographics to narrow in on your clients, but not everyone is on Facebook. In fact, many are giving up Facebook to lessen the stronghold it has on their lives. Also, it is estimated that roughly 30-45% of internet users do not use Facebook at all.

Do not get me wrong, social media is here to stay. It is a great source for pushing your business information and advertisements. But Facebook is still limited.

2. Hard to Find All the Info

Have you ever gone to a Facebook business page to look and see what they offered, and couldn’t quite find it? Granted, you can scroll and scroll and scroll and may come to a post that tells you exactly what you are looking for, but many do not have that much patience. I know I do not! I will look around for a short time and if I do not find it, I will look for the link to their website. Which brings me to #3.

3. Websites Are Not Going Away

The world wide web has changed quite significantly over the past couple of decades, but one thing is for certain, websites are not going away. If a business wants customers, it is imperative for any, regardless of the size, to have a website. A website can be whatever a business wants it to be, from a large business card giving basic information to a full-on product catalog and e-commerce store. The sky is really the limit to what can be done on websites but the same cannot be said about a Facebook business page.

4. It is not your page!

Just because you are the one who may have started your Facebook business page, and the page may have your business name on it, it is not yours. If you get removed from Facebook (or remove yourself) your page goes away too. Also, your page must adhere to their community standards. If it does not, they will remove it.

In Conclusion

I do not want this information to keep you from using your Facebook business page as much as possible. It is a solid place to keep in contact with your customers and find new ones. It should be included in your broader marketing strategy. But do not let it keep you from exploring your other much-needed options as well. Make sure you budget for having a custom website built and getting it to the top of the search engines. Also, do not forget the other social media platforms like Twitter and Instagram. These must be included in your broader marketing strategy as well, and must all be kept up-to-date.